A Wet/Dry Towel?

Was at the store tonight and noticed these tiny kids' towels - they are small towels that you put in water, they then expand into a full size towel. If you have never seen them before check them out, they are actually kind of clever. A tiny clump wrapped in plastic which is immersed and ready for us to be dried off, right?

It hit me tonight - in order to use this towel, you have to wet it, wait til it is dry, and the wet it again! How strange. If the whole gimmick is the expansion in water, why not make it expand into some sort of shape or toy? Its like the creators of this product were purposely trying to screw with the kids who buy them.

"Hey kids, need a towel? Well, dump this clump onto your bath water and watch it grow. Then set your timer for two hours and watch your towel dry! How exciting! Then when you are good and pruned, you may finally use your towel for its actual purpose - to dry you off."

Maybe its just me, but the whole idea seems silly. Who thought of this, and what boss approves this? And what kid sees this and screams to mommy to buy it? Maybe my daughter will be their first client.

K

Update:

Found a Packers towel for adults (I think...)